Website Optimization

Website aides to rank in search engines

Keywords

Website optimization is important to businesses and customers as this makes it far easier for the correct results to be found. The business or web owner wants to have the correct keywords in place for the customer to find them and the customer needs them to find the product they are searching for.

Keywords are very important to the success of a website. A keyword is a word that a user uses in the search bar such as google or bing to find information about something on the web. This is the word that will bring the search results and hopefully your website will be one of the top results. Be more specific with the words.

Long-tail keywords are a phrase of more than one word. Instead of “RV park” look for “RV park with long-termed parking”. More than one word will give you better results than one word. This will sort out things such as no long-termed parking. Or if your website has products like TVs and you sell only Samsung Tizen OS it is best to include Samsung and TIZEN OS as a Longtail keyword.

 Take the time to do a thorough search of keywords and long-tail keywords in your area to get a good idea of what you should use.

More Optimization Information

Responsive design and CSS or Cascading Style Sheets are only 2 of the many things that are used in web designing.

Responsive Website Design (RWD)

This lets website designers create a website once for all devices. This is part of optimizing the website. Nowadays with most people using cell phones or tablets, all sites have to be able to be viewed on all devices.

This lets a website designer create a site and all screens will automatically adjust to any screen, whether it is a desktop, a laptop, a tablet, or a cell phone.  It is an approach to web design that makes web pages render well on a variety of devices and windows or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD.

CSS or Cascading Style Sheets

CSS is a language style that is used with HTML or XML.  It is used to describe how the elements should show on the screen.  According to W3C specification, it is standard over most browsers languages on the Web and it is used over web browsers according to the W3C specification.

This example will set H3 font color to Tomato

<h3 style=”color:Tomato;”>Hello World</h3>

You can check out W3schools.com  or
Web Designer Wall, Free Code Camp. Even using a theme builder it is a good idea to learn some CSS.