elegant Themes

 Divi Theme Builder

Divi is an incredibly amazing, adaptable builder. Basically, it’s a system that lets you create amazing websites using a drag + drop page builder. It’s super easy to understand. This is fast becoming one of the top WordPress theme builders.

With most WordPress topics, WYSIWYG (What You See Is What You Get). With Divi, your design alternatives are not limited. You can plan the pages (and posts) of your website using any design or template you want.

WordPress comes with its own themes. These can also be used with Divi. But with Divi, there are dozens and dozens of themes from elegant Themes, Divi Cake, Divi Den, and more

The Divi Theme Builder takes the place of the standard WordPress builder. It is much easier to understand than WordPress. A much more flexible page editor.

Many years ago (1999 thru 2001) I built websites using code and FrontPage. While using FrontPage was easier than doing pure code it did take quite a lot of time. There is a learning curve to effectively use Divi but it is much quicker and easier than using code or the WordPress dashboard.

I am now one of the many web designers that use Divi by elegant Themes. It is a theme builder used to build on WordPress. It’s used by many freelance web designers and web design agencies to quickly give their clients a responsive and unique website.


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Nick Roach

Nick Roach is the founder and CEO. In 12 years his company has grown from one-man to over 100 employees in over 20 countries, 683k customers, and now offers over 87 WordPress themes and 5 plugins.



Dictionary version: “the methods used to boost the ranking or frequency of a website in results by a search engine, in an effort to maximize user traffic to the site: The first step in SEO is to generate keywords that are relevant to your site’s content.”

In other words, your clients and prospective clients need to find you and that is where SEO or Search Engine Optimization comes in.


A Keyword or keywords are the basis of search engine optimization.  Without keywords, it would be very difficult to find the website you were looking for.

A web developer will determine the keywords for their site and they will add them. When a person enters one of the keywords that was added there is a chance the site will come up. That is if the website is high enough in the rankings.

 Someone may put in a “Keyword” such as dog food and it will bring up websites such as Pet Smart, Best Dry Dog Food, Hillpet.com, Petco, etc.


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